The landscape in 2026
Three players dominate automated process documentation: Scribe (click capture turned into step-by-step guides, widely adopted by large US companies), Tango (documentation evolved into in-app guidance overlaid on your software) and Guidde (demo videos generated with AI voice-over). They are good products — if your needs match their model.
That model rests on three structural choices: a per-user, per-month subscription (billed in dollars), an English-first interface and support, and hosting designed for the North American market. For a European SME or public body that produces a few dozen procedures a year, you pay for those three choices all year round.
Where each tool shines
- Scribe: building large shared libraries of web guides, with a mature collaborative editor.
- Tango: guiding users directly inside the application (walkthroughs), beyond the static document.
- Guidde: producing narrated demo videos, when video is the expected format.
- Tutobox: turning a screen demonstration into a deliverable professional document (PDF, DOCX, PPTX), paid per unit, in French and 6 languages.
The differences that matter for a European organisation
| Criterion | US tools (Scribe, Tango, Guidde) | Tutobox |
|---|---|---|
| Pricing model | Per-user monthly subscription, in dollars, annual commitment for teams (pricing on their respective sites). | Pay per exported tutorial, in euros including VAT, from €9.90 — no subscription, no commitment. Draft and preview are free. |
| Language | Interface and support English-first; translations vary by tool. | Interface, support and documentation in French; interface available in 6 languages (FR, EN, ES, DE, EL, IT). |
| Deliverable | Guides hosted on their platform, shared by link; exports depend on the plan. | Standalone PDF, DOCX and PPTX documents: distributable by email, intranet or LMS, no account needed to read them. |
| Data | Hosting and processing mainly in the United States, under the Data Privacy Framework. | Primary hosting region in the EU; subprocessors (AI, payment) documented in the privacy policy, with standard contractual clauses. |
| Cost of trying | Free trials limited in features or number of guides. | 1 full tutorial free at sign-up, no credit card. |
Comparison drawn up in July 2026 from the vendors' public information; check their sites for up-to-date terms.
Subscription or pay-as-you-go: do the maths
The real question is not "which tool is best" but how many documents you actually produce. A per-seat subscription makes sense when dozens of contributors document continuously. If your organisation produces procedures in campaigns — an onboarding to prepare, a new tool to roll out, a quality audit — you pay eleven months of subscription for one month of use. The pay-as-you-go model reverses the logic: €0 in quiet months, a few dozen euros in active ones.
How to test without risk
Take your most requested procedure — the one you are asked to re-explain at every arrival. Create an account (the first tutorial is free), run through the task on screen, and compare the generated document with what you produce by hand today. How it works is described on the "How it works" page, and typical uses (HR, IT, business, training) on the use cases page.